For years, pastels existed in their own carefully maintained universe, the kind brands would inevitably trudge into when they wanted to sell something “feminine”. You’d find soft pink crewnecks that lived in separate women’s drops, chance upon lavender bags marketed as everyday carry but designed to look decorative, and catch a glimpse of baby blue sneakers that somehow always felt less technical than their darker counterparts. They had their place, and that place was usually somewhere safe, somewhere predictable. But inside every streetwear store circa end-2025, a quiet revolution is underway: lilac iPhone cases with aggressive corner protection, powder pink power banks covered in industrial striping, pale blue AirPods shields that look like they belong in a mech anime.
It’s like a new world that came to be after it’d been turned upside down.
Pastels As Pretty, Polished and Predictable
Pastels spent decades locked into one very specific vibe. You know the one—soft, curated, probably photographed in natural light with a latte somewhere in frame. Mint greens on ceramic planters, rose pinks on linen throw pillows, a gentle sky shade across bedding collections that promised you’d finally get eight hours of sleep.
Fashion loved this too. Brands like Acne Studios would drop butter-yellow oversized knits for spring, those effortless pieces that cost more than your rent. Jacquemus built entire runway shows around sorbet-toned linen sets with models walking through sun-drenched Mediterranean fantasy worlds. Everything about pastels screamed refinement, approachability, with an undercurrent of a certain kind of girly luxury.
These colors came with built-in assumptions about who wore them and what they were for, and those assumptions stayed consistent for so long that they started feeling like facts. Pastels were delicate, safe, definitely not showing up on anything built to take a beating.
Pastels Breaking Out of Binaries
Except now they are, and it’s happening in the most unexpected category: tech accessories. It’s implied that a phone case shouldn’t crack on the first drop; likewise, a power bank should be capable of holding a decent charge. For the longest time, that meant your options came in black, gray, maybe navy if the brand was feeling adventurous.
But walk around lately and you’ll catch someone pulling out a translucent lilac case with the kind of corner reinforcement you’d expect from tactical gear. Your brain wants to categorize pastels as one thing and serious tech as another, but turns out that separation was always kind of arbitrary. It’s disorienting, yes, but only because years of being told what these colors mean are finally washing off.
Here at SKINARMA, we say: don’t fight it.
Pastel Tech That Punch Harder Than Black
The rule book got thrown out, and these products prove it.
SAIDO, iPhone 17 Case (Mag-Charge)
SAIDO arrives in a translucent lilac that catches light in ways most phone cases don’t even attempt. The color alone would be enough, but then you notice the reinforced corners, the angular MagSafe ring embedded in the back, the 8-foot drop rating that suggests someone actually tested this thing. Interchangeable side buttons and corner lanyard loops add flexibility if you’re into that, but the real draw is carrying a case that looks this good while still doing its job. It’s a purple that refuses to be precious about it.
ZETA, iPad 11" (A16) Case
ZETA is dressed in this blush pink that’s sweet (in the “sweet setup” sense, as opposed to the “aww how sweet” sense). It works in a coffee shop or a conference room, saturated enough to catch eyes but sophisticated enough that nobody’s questioning your professionalism. The splash-proof nylon exterior means spilled drinks aren’t a crisis, and that Y-fold cover props your iPad at multiple angles. There’s a built-in pencil slot so you’re not constantly losing your Apple Pencil. If you personally know of cases that are aggressively boring because they assume you want to blend in, ZETA suggests that it figured some of us would rather stand out.
ARC, 10,000 mAH Magnetic Power Bank
Pale pink with diagonal striping, ARC’s build is precisely what saves it from looking too soft. Inside, you get 10,000mAh of battery, enough to fully charge your phone two or three times. A built-in kickstand lets you prop your phone up while it charges, and a magnetic attachment means no fumbling with cables. Dual USB-C ports let you charge your phone and recharge the power bank simultaneously. Some texture on the pink finish gives it just enough grip, and while most portable chargers look like office supplies, ARC looks like something you actually wanted to buy.
GEMINI, Apple Watch Strap (42 / 41 / 40 mm)
Wrap your wrist in refreshing mint with a segmented, airy design that feels borrowed from ‘70s track gear. GEMINI’s magnetic fastening handles the mechanics with zero fuss, no clasps in sight. Water-resistant silicone rubber takes workouts and weather in stride. However, the real win is still the dual-tone blocking, those stripes that create visual interest most watch straps can only fantasize about, making it something you’d choose to wear instead of just tolerating because you need a strap.
MECHA CE, AirPods 4 Case
MECHA CE drops in this icy cyan that looks like it came from a retro toy line but with modern durability. The color grabs you first, that blue-green shade that feels nostalgic and futuristic at the same time. Grooved corners give it texture and grip, the TPU shell survives drops, and embossed detailing across the surface adds character. The cutouts for speakers and charging ports are precise, and support wireless charging so you’re not losing functionality. And if you’re wondering, the carabiner hook actually does feel sturdy.
Bonus: GYRO, Portable Handheld Fan
This handheld fan is pale pink with a transparent barrel that lets you see the turbine blades spinning inside, which is a weirdly satisfying detail. It goes up to 20,000 RPM across four speed settings—excessive until you’re stuck outside in serious heat—but also not that unthinkable in light of recent weather. The best part might be that GYRO is light enough to throw in any bag, and is still something you don’t mind pulling out in public.
It’s Official, Pastels Have Infiltrated Streetwear
Pastels aren’t waiting for validation anymore. They’ve carved out space in tech accessories, handling durability and function just as well as darker colorways while somehow making your setup look less generic along the way. The performance is identical, but the visual payoff is leagues ahead. If you wear to stand out, some buttercream yellow or cherry blossom pink shouldn’t intimidate you.
At SKINARMA, color and capability are two sides of a single head-turning coin. Explore our collection and find your pastel power pick with us. Don’t forget to enter our loyalty program for points, rewards and exclusive access to all things good.
